Chipotle Mexican Grill owns and operates quick serve Mexican Restaurants globally. Their ordering app for pick up is considered a market leader, although it is not without faults with reported crashes and not opening. Regardless, it has played a large part in the restaurant chain. All businesses are trying to find ways to digitalise the customer experience. “Why wait in line? Pre-order, pay and pick up like a boss with the new Chipotle App”, is the companies pitch. They are right! In 2020 Digital sales in 1Q grew more than 80% year-over-year to a record $372 million. Rebuilding your business model with pre order pick up is a great way to stabilise revenues during the COVID Crisis and beyond.
Don’t waste time building your own. Use a trusted software platform that is connected to payment providers and uses Horago API technology to connect your business to front and back office software providers.